To begin, select a date range, and alternatively a specific account, affiliate, or inbound XML Feed source. You may elect to have the initial report broken down by affiliate or source, if you so choose. In the example below, we did not choose a breakdown option, so the output is a simple daily summary. Note also, that you may report on valid clicks or on fraudulent clicks, depending on which type of data you wish to analyze.
Clicking on a date in the basic click report will open up a daily detail report, as shown below. On this screen, you'll see a summary of each search term/phrase that was clicked on in the specified date.
Clicking on an individual word from the daily detail brings up the keyword detail for that date. From here, you'll see every click on the selected keyword.
The last drill down is achieved by clicking on one of the individual clicks from the above report. Doing so brings up the click detail screen, where you may elect to change the status of a click from valid to fraud (or vice-versa) along with a note attached as to why.
