Syndication / Affiliates

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The Pay Per Click Search Engine business model is a simple one ....

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Advertisers pay in advance for targeted traffic, bidding for position for their chosen keywords

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Visitors search at your engine and click on bidded links

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As clicks occur, advertiser's accounts are depleted

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Advertisers re-deposit monies to replenish their accounts

The key to the success of your PPC Search Engine is hastening the cycle of clicks -- deplete account balances -- force new deposits.

There are a number of ways to accomplish this goal ....

Become a revered, and widely used resource for visitors.
People need to want to search your engine to find what they want. You can (and should) pursue and maintain any and all marketing techniques to drive searchers to your engine and keep them there. Having a search toolbar can be a benefit here. Having more than just search (ie: become more of a true portal) can also help. Being "revered" and "sticky" will not only drive consistent, reliable traffic, it has the side benefit of building a reputation that's solid, and attractive to advertisers.

Now, that's all well and good, but there's only so much traffic that you can drive on your own. What you need to do, is to find ways of presenting your search results to "visitors" that aren't necessarily at your web site. You do this through strategic partnerships (affiliations). Hyperseek provides you with a syndication tool set that will enable you to get your search results out to other search engines, other portals, even regular web sites. Take advantage of their individual visitor loyalty, and increase the number of searches (and in turn, clicks) exponentially.

XML Feeds

Any search engine that affiliates themselves with you may request,in real time, a live XML Data feed from your search engine. Effectively, this is the reverse of your pulling in backfill from other PPCs ... now you're the feeder to possibly hundred of other search engines.

Search Boxes

Any website in the world potentially could have a "Search The Internet" box on their pages ... it's a handy utility for anyone to offer their visitors. As an affiliate of yours, they have incentive to use your search results for that box, since any clicks resulting from searches performed there will earn them a revenue share.

Inline Results

Any web site on the Internet can be configured to dynamically pull in a specified number of search results, targeted to the content of their pages, directly from your search engine. A visitor to a website that specializes in helping people fix up old cars can be showing your top search results for "auto parts". The potential to increase the targeted traffic to your affiliates is staggering when this system is in use.

Cobrands

You also have the ability to allow affiliates of yours that do not run a search engine, or are not suited to using the inline results, a full cobrand. Their HTML design, logo, and look ... your search results. It'll look and feel like their search engine, but behind the scenes, it's all you.